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Home Business Law

Privacy Law Would Ban Ads Targeting Kids and Let Parents Erase Child’s Data

Dominick Rios by Dominick Rios
April 1, 2026
in Business Law
0

A Bipartisan duo of senators added an invoice today that could reinforce protections for youngsters on the internet. It’s replacing the Children’s Online Privacy Protection Act of 1998, a foundational federal privacy regulation. Senators Ed Markey of Massachusetts and Josh Hawley of Missouri brought the degree, which contains some special provisions to increase net safety for kids. For example, companies like Facebook, Google, and TikTok are, under COPPA, prohibited from amassing non-public records and placing records for children 12 and younger without specific parental consent. The new law might add protections for children aged 13-15, requiring their (but no longer their figures) approval for such collection.

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Privacy Law Would Ban Ads Targeting Kids and Let Parents Erase Child’s Data 1Parents and children would also gain access to a so-called “eraser button” that might allow them to delete all the kid’s facts from a specific service. Companies would be barred from retaliating against people who pressed the button by banning them from their offerings. The law also prohibits advertising directed at youngsters and requires additional transparency from online corporations collecting children’s data. They might be forced to provide an explanation for the type of personal records to be collected, how it’s used, and what their collection policies are.

Manufacturers of net-linked devices geared toward children might ensure their merchandise meets lofty security standards. Packaging for such initiatives could deliver a privacy dashboard that clarifies how touchy records about kids are amassed, transmitted, retained, used, and protected. Markey, the foremost writer of the authentic COPPA, referred to a popular notion as “legislation that puts youngsters’ well-being on the pinnacle of Congress’s priority list,” continuing to say that  “If we can agree on something, it has to be that children deserve sturdy and effective protections online.” Hawley delivered: “Congress needs to get serious about keeping our kids’ facts secure, and it starts offevolved with safeguarding their digital footprint online.”

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