PebblePost, the leading virtual-to-unsolicited mail advertising platform, today announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola be a part of the leadership team throughout a period of increase and growth for PebblePost, following the latest close of the companys Series C financing, to expand the companys skills and boost up the adoption of Programmatic Direct Mail. I am thrilled to welcome Bridget and Cathy to the PebblePost group, says Lewis Gersh, CEO of PebblePost. The easy truth is that todays brands are underneath wonderful pressure to rise above the increasingly more overcrowded digital fray. At PebblePost, were reinventing what it method to convey outstanding advertising and marketing home. Both in their roles might be pivotal as we accelerate adoption and deepen our virtual-to-junk mail advertising structures abilties in crucial areas like dimension and analytics. PebblePosts new General Counsel, Privacy Officer and Secretary Cathy Mulrow-Peattie oversees corporate, industrial, privacy and other felony topics. She brings deep prison information in advertising, sales enablement, records safety and security to PebblePost. Her criminal profession has spanned operating for Mastercard, the world’s quickest fee network, Omnicom’s Agency.Com, one in every of the most important digital media startups, and CA Technologies, Inc., a main software enterprise. Cathy is a frequent speaker on troubles regarding cybersecurity, marketing, and startup acquisition techniques. She is an endorse for mentorship of women in era and highbrow assets, currently presiding as Business Mentor for Score NYCsupporting New Yorks growing small organizations. She additionally serves as an Advisor to the San Diego University Cyber Law Symposium.
PebblePost is at the forefront of its industry, pioneering the first new advertising channel for the reason that seek and social, stated Mulrow-Peattie. Im commemorated to sign up for PebblePost and look forward to aligning with Lewis and the executive crew to help brands set off buying decisions with significant mail. Bridget Gola joins PebblePost as SVP of Performance Measurement and Analytics to steer its enterprise intelligence. In her new function, Gola will drive the improvement of new product features to enhance the overall performance fee of Programmatic Direct Mail to clients, with a focus on product enhancements within the regions of attribution, re-engagement, and prospecting. While she started out her profession as an actuary, Gola brings almost 20 years of enjoy within the advertising and media area. She joins PebblePost after serving as Executive Vice President of Strategy and Analytics at New York based totally advertising corporation Worth Linen Associates.